The World Health Organization's annual World No Tobacco Day is on the 31st of May. This year's campaign is promoting the use of shocking images on cigarette packets instead of making them seem cool (which they're obviously not) with slick packaging. They're pretty effective as you can see.
Check out WHO's official page about the day, where you can see their posters and flyers and read more about the issues.
Last year's campaign was all about how cigarettes are portrayed by the media as glamorous fashion accessories. The tobacco industry also uses the media to target young people through advertising.
The tobacco industry spends billions of dollars each year spreading its marketing net as widely as possible to attract young customers, targetting youth in fun and familiar environments, at the movies, on the internet, in fashion magazines, and at music concerts and sports events.
Last year's site is still full of great information and interesting videos!
In related news, Ireland will ban tobacco advertisements starting from July.
Retailers will have to ensure tobacco products are kept out of sight in shops from July 1, under strict new Department of Health guidelines.
The guidelines also warn that not even a hint of any tobacco advertising can be visible in the shops.
In addition, customers must be shown just one packet of cigarettes at a time.
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